It never fails to amaze me how much bad information is out there about search engine optimization. Search engines are not that easy to fool, although the key to success in many fields doing simple things well (or, at least, better than the competition). One thing I'd mentioned here is to read up on SEO copywriting, which is surprisingly easy (interlinking posts well, learning about anchor text, keyword density, etc.).
Another good community is the Webmaster World Forum Others I recommend are Moz's Q&A Forum , SEOChat — which is where I started learning about SEO, SEO Round Table , and Search Engine Watch Forum. Keep in mind that search engines scan your content for keywords and on this basis they show the results to the users.
Google is constantly evolving to better understand the context and intent of user behaviour, and it doesn't mind rewriting the query used to serve high-quality pages to users that more comprehensively deliver on user satisfaction e.g. explore topics and concepts in a unique and satisfying way.
Your keyword should be in your page content (first paragraph if possible), in your external anchor text links, and in your URL when possible. Long-tail keywords should be used in blog posts and FAQs. Write a unique, descriptive title for every page Within 55 characters you need to make the topic of a page clear to both humans and search engines.
Google has stated that you can use three to four key words that you should put the most important keywords first. This is the holy grail for ecommerce SEO, and the traffic those links will bring through will convert at a very high rate. Over the long term, you can, I think, expect Google to treat subdomains on most common use websites as one entity - if it is - and be ranked accordingly in terms of content quality and user satisfaction.
Whenever you write a blog post or post a page on your WordPress site you should always have a focus keyword in mind. If your page has a sloppy design, low-quality main content and too many distracting ads your rankings are very probably going to take a nose-dive.
Saying that - in 2018, Google is punishing manipulative anchor text very aggressively, so be sensible - and stick to brand mentions and plain URL links that build authority with less risk. Websites that are updated on a consistent basis get extra points from search engines.
Of course there are many other things you can do to help your website achieve better rankings, but the read more SEO tips presented below will give you a solid and reliable framework that is 100% safe (i.e. without taking any risks of getting a Google Penalty) and above all, it works.
Ensure redirected domains redirect through a canonical redirect and this too has any chains minimised, although BE SURE to audit the backlink profile for any redirects you point at a page as with reward comes punishment if those backlinks are toxic (another example of Google opening up the war that is technical seo on a front that isn't, and in fact is converse, to building backlinks to your site).
For search engines, provide all structured data and other metadata - such as titles, descriptions, link-elements, and other meta-tags - on all versions of the pages. I link to other relevant sites (a deep link where possible) from individual pages and I do it often, usually.
Instead, write content for the user, people who have eyes to read and credit cards to purchase your product. Ranking for seo” is hard. It takes time to build quality, and it's this quality that Google aims to reward in 2018. Focus your efforts on building a good quality website that provides a great experience for your users, includes amazing content, and you'll be far ahead of the game.